I build community and digital experience platforms that perform in the AI era —
not just for humans, but for the large language models that increasingly mediate how people find answers.
2020–Present
Leading Pandora's brand community platform — from strategy and gamification systems to front-end implementation on Khoros. Architected GEO and AI-readiness initiatives including llms.txt implementation, verified knowledge layers, and semantic markup to position community content for LLM discovery and citation.
2019 – 2020
Designed the Social Care Assistant and led digital support operations across one of the largest audio entertainment brands.
Dec 2014 – Mar 2019
Led community storytelling and support engagement strategy at scale — scaling global superuser and peer-support programs, converting user feedback into content narratives, and building the community platform on Khoros.
2024–Present
Advising on white-label brand community builds using Next.js, Supabase, and AI-readiness frameworks — with a focus on GEO architecture, llms.txt implementation, and structuring community platforms as trusted, machine-legible knowledge layers.
Recommendations from LinkedIn
He's an incredible manager and leader. Not only is he intelligent and experienced in social media and community management, but he also possesses all of the qualities that a successful manager needs. He is empathetic, encouraging, and supportive. I consider myself fortunate to have worked with Erick because I've learned so much from him.
White-label brand community platform for the AI era — built for first-time homebuyers as a HomeReady demo. Designed with GEO-first architecture: llms.txt at the domain root, pgvector semantic search, verified knowledge layers, and JSON-LD structured data throughout.
Large-scale brand community with gamification systems, SCSS brand-token architecture, and FreeMarker/LiQL component builds.
Large-scale brand community for Fitbit users built on Khoros — contributed to platform architecture, front-end implementation, and community operations before transitioning to Pandora/SiriusXM.
Communities create the validated, source-credited content LLMs are starving for. Brand owned, expert-curated, machine-legible.
When a model can't answer, the next best thing is a clear path to someone who can. Community is that routing layer.
Threaded Q&A, semantic markup, and explicit topic taxonomy turn community archives into training-grade trust signals.
When discovery happens inside a model, the brands with the cleanest verified corpus win the citation.
Coming soon.
Coming soon.
Open to advising, consulting, and collaboration on community platform architecture, GEO strategy, and AI-readiness implementation for brands that want their content cited — not just indexed.