Projects

Things I've shipped and things I'm shipping.

A mix of brand-scale community platforms and independent AI-era experiments. Built hands-on — strategy through to implementation.

NestHub

In Development

White-label brand community platform for the AI era — built for first-time homebuyers as a HomeReady demo. Designed with GEO-first architecture: llms.txt at the domain root, pgvector semantic search, verified knowledge layers, and JSON-LD structured data throughout.

Next.js 14SupabaseVercelTailwindpgvectorGEOllms.txtAI-Readiness
Project / secondary

Large-scale brand community with gamification systems, SCSS brand-token architecture, and FreeMarker/LiQL component builds.

KhorosSCSSFreeMarkerLiQLGEOllms.txtAI-Readiness
Project / tertiary

Large-scale brand community for Fitbit users built on Khoros — contributed to platform architecture, front-end implementation, and community operations before transitioning to Pandora/SiriusXM.

KhorosSCSSFreeMarkerLiQL
Project / tertiary
Deep Dive

Behind the work.

Two case studies on the platforms I've architected — what the brief was, what I built, and what shipped.

Case Study / Pandora Community

Pandora Community — Platform Architecture & Community Strategy

Case Study / NestHub

NestHub — White-Label Community Platform for the AI Era